# Spotlight: Ethan Brookes @ Arbora Health

> A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Ethan Brookes, Head of Sales and Growth of Arbora Health.

Published May 11, 2026

Category: Spotlight

Spotlight: Ethan Brookes @ Arbora Health

A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from [Ethan Brookes](https://www.linkedin.com/in/ethan-brookes-245941206/), Head of Sales and Growth of [Arbora Health](https://arborahealth.com/).

## What does Arbora Health do?

[Arbora Health](https://arborahealth.com/) is the RCM platform built specifically for behavioral health clinics. We give practices real-time data and actionable intelligence so they can submit, manage, and optimize claims with full visibility and control. We also have billing expertise on hand as a layer of support – but the platform puts providers in the driver's seat.

## How did you end up working in health tech?

It started with a connection. Someone in my network had a need, I had the skills to fill the gap, and that was the entry point. But once I was in, I couldn't stop. I ended up working my way across pretty much every corner of the industry – hospitals and health systems, health plans, clinical trials and pharmaceuticals, employer benefits, and now RCM.

Each stop gave me a different lens on how broken the business side of healthcare really is, and how much opportunity there is to fix it. By the time I landed at Arbora, I had enough pattern recognition to know that behavioral health RCM was one of the most underserved pockets in the whole space. That's what pulled me in – and I haven't looked back.

## How does your role intersect with revenue cycle management (RCM)?

My job is to connect the dots between what a clinic is losing and what Arbora can recover, optimize, and scale.

As Head of Sales and Growth, I'm focused on getting in front of owners and execs within these clinics – understanding the gaps in their revenue cycle and how Arbora can not only fill them but get ahead of them.

## What do you think RCM will look like two years from now?

AI and automation are going to do the heavy lifting on the administrative side – prior auths, claim scrubbing, denial prediction – and the practices that adopt early are going to have a serious edge. But the bigger shift I'm watching is transparency.

Providers are done operating blind. They want real-time visibility into where their money is, why claims are getting denied, and what's actually happening in their billing cycle. The platforms that win won't just automate the work – they'll give providers the clarity to make smarter decisions. That's exactly what we're building at Arbora.