Spotlight: Kevon Kothari @ CERTIFY Health

A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Kevon Kothari, CEO of CERTIFY Health.

What does CERTIFY Health do?

CERTIFY Health helps ambulatory healthcare organizations modernize the patient journey from first touch through payment.

Our platform brings together patient intake, digital forms, scheduling, check-in, insurance eligibility verification, patient communication, self-service tools, payments, and front-office workflow automation into one connected experience. The goal is to help practices reduce administrative friction, improve patient access, strengthen the patient experience, and create cleaner operational and financial workflows across the front end of care.

How did you end up working in health tech?

I was drawn to health tech because it sits at the intersection of operational complexity, consumer expectations, and meaningful real-world impact.

Healthcare has historically lagged behind other industries in convenience, workflow design, and connected digital experiences, even though the stakes are much higher. I’ve always been interested in building businesses that solve meaningful operational problems, and healthcare is one of the most important environments to do that well.

How does your role intersect with revenue cycle management (RCM)?

My role focuses on the front-end drivers of the revenue cycle. Because RCM performance is largely determined before a claim is even filed, I ensure our solutions optimize scheduling, registration, and eligibility verification. By streamlining these early workflows, we help practices reduce friction, increase collections, and provide a more seamless financial experience for patients.

What do you think RCM will look like two years from now?

Over the next two years, RCM will become more automated, more real-time, and much more connected to patient access and front-office operations.

The industry is moving toward earlier financial clearance, stronger automation around eligibility and intake, more embedded patient payment workflows, and better use of digital self-service to reduce staff burden. I also think the market will increasingly recognize that patient experience, patient access, and revenue cycle management are not separate systems. In ambulatory healthcare, they are becoming one connected operational and financial workflow.