Spotlight: Montana Scher @ Morf Health
Oct 27, 2025
Spotlight
A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Montana Scher, Co-founder and CEO of Morf Health.
What does Morf Health do?
Morf Health is a workflow automation platform for healthcare practices. We help practices eliminate manual processes and power personalized, automated patient communication – from scheduling and intake to reminders and follow-ups.
By integrating with EHRs and the tools our customers need, like Stedi, we make it easy for practices to streamline operations – driving higher conversion, reducing no-shows, lowering admin costs, and enabling providers to deliver better care at scale.
How did you end up working in health tech?
I started working in health tech because of my own experience navigating health issues. I wanted to see if I could apply my skillset towards solving problems that were personal and meaningful for me.
My first role in health tech was at Parsley Health, where I met my co-founder, James. We experienced the problems our customers face firsthand while there. We saw how much time teams were spending on manual tasks – and how little modern infrastructure existed to solve it. Coming from product, data, and engineering backgrounds, we realized we could build the kind of automation layer healthcare operators actually need.
How does your role intersect with revenue cycle management (RCM)?
A lot of what drives revenue in healthcare happens before the claim is ever submitted – eligibility checks, patient intake, scheduling, reminders, and payment collection. Morf automates those front-end workflows so that RCM teams have cleaner, faster, more complete data. This leads to fewer denials, better collections, and a smoother revenue cycle overall.
What do you think RCM will look like two years from now?
I think RCM will shift further upstream. Instead of being a back-office process that cleans up messy data, more of it will be automated and embedded into the patient journey itself – eligibility, copay collection, prior auths, and reminders all happening seamlessly. Practices will rely less on large billing teams and more on smart infrastructure to keep revenue flowing without friction.
A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Montana Scher, Co-founder and CEO of Morf Health.
What does Morf Health do?
Morf Health is a workflow automation platform for healthcare practices. We help practices eliminate manual processes and power personalized, automated patient communication – from scheduling and intake to reminders and follow-ups.
By integrating with EHRs and the tools our customers need, like Stedi, we make it easy for practices to streamline operations – driving higher conversion, reducing no-shows, lowering admin costs, and enabling providers to deliver better care at scale.
How did you end up working in health tech?
I started working in health tech because of my own experience navigating health issues. I wanted to see if I could apply my skillset towards solving problems that were personal and meaningful for me.
My first role in health tech was at Parsley Health, where I met my co-founder, James. We experienced the problems our customers face firsthand while there. We saw how much time teams were spending on manual tasks – and how little modern infrastructure existed to solve it. Coming from product, data, and engineering backgrounds, we realized we could build the kind of automation layer healthcare operators actually need.
How does your role intersect with revenue cycle management (RCM)?
A lot of what drives revenue in healthcare happens before the claim is ever submitted – eligibility checks, patient intake, scheduling, reminders, and payment collection. Morf automates those front-end workflows so that RCM teams have cleaner, faster, more complete data. This leads to fewer denials, better collections, and a smoother revenue cycle overall.
What do you think RCM will look like two years from now?
I think RCM will shift further upstream. Instead of being a back-office process that cleans up messy data, more of it will be automated and embedded into the patient journey itself – eligibility, copay collection, prior auths, and reminders all happening seamlessly. Practices will rely less on large billing teams and more on smart infrastructure to keep revenue flowing without friction.
A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Montana Scher, Co-founder and CEO of Morf Health.
What does Morf Health do?
Morf Health is a workflow automation platform for healthcare practices. We help practices eliminate manual processes and power personalized, automated patient communication – from scheduling and intake to reminders and follow-ups.
By integrating with EHRs and the tools our customers need, like Stedi, we make it easy for practices to streamline operations – driving higher conversion, reducing no-shows, lowering admin costs, and enabling providers to deliver better care at scale.
How did you end up working in health tech?
I started working in health tech because of my own experience navigating health issues. I wanted to see if I could apply my skillset towards solving problems that were personal and meaningful for me.
My first role in health tech was at Parsley Health, where I met my co-founder, James. We experienced the problems our customers face firsthand while there. We saw how much time teams were spending on manual tasks – and how little modern infrastructure existed to solve it. Coming from product, data, and engineering backgrounds, we realized we could build the kind of automation layer healthcare operators actually need.
How does your role intersect with revenue cycle management (RCM)?
A lot of what drives revenue in healthcare happens before the claim is ever submitted – eligibility checks, patient intake, scheduling, reminders, and payment collection. Morf automates those front-end workflows so that RCM teams have cleaner, faster, more complete data. This leads to fewer denials, better collections, and a smoother revenue cycle overall.
What do you think RCM will look like two years from now?
I think RCM will shift further upstream. Instead of being a back-office process that cleans up messy data, more of it will be automated and embedded into the patient journey itself – eligibility, copay collection, prior auths, and reminders all happening seamlessly. Practices will rely less on large billing teams and more on smart infrastructure to keep revenue flowing without friction.
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Get updates on what’s new at Stedi
Backed by
Stedi is a registered trademark of Stedi, Inc. All names, logos, and brands of third parties listed on our site are trademarks of their respective owners (including “X12”, which is a trademark of X12 Incorporated). Stedi, Inc. and its products and services are not endorsed by, sponsored by, or affiliated with these third parties. Our use of these names, logos, and brands is for identification purposes only, and does not imply any such endorsement, sponsorship, or affiliation.
Developers
Resources
Get updates on what’s new at Stedi
Backed by
Stedi is a registered trademark of Stedi, Inc. All names, logos, and brands of third parties listed on our site are trademarks of their respective owners (including “X12”, which is a trademark of X12 Incorporated). Stedi, Inc. and its products and services are not endorsed by, sponsored by, or affiliated with these third parties. Our use of these names, logos, and brands is for identification purposes only, and does not imply any such endorsement, sponsorship, or affiliation.