Spotlight: Bruno Ferrari @ Light-it

A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Bruno Ferrari, Head of Innovation at Light-it.

What does Light-it do?

Light-it is a digital product studio specialized in healthcare. We help healthcare organizations ideate, design, develop, and launch custom software solutions, which range from patient-facing apps all the way to complex internal systems. Our focus is on combining product strategy, technical expertise, and deep knowledge of the healthcare ecosystem to create solutions that are innovative, compliant, and impactful.

How did you end up working in health tech?

I’ve always been passionate about building products that make a real difference – not just nice-to-have tools but solutions that truly impact people’s lives. When I joined Light-it, I quickly realized how uniquely complex and rewarding the healthcare industry is. Unlike many other sectors, the work you do here has a direct influence on people’s well-being, outcomes, and even quality of life. That combination of high stakes and high potential drew me in.

Healthcare comes with its own set of challenges: regulatory requirements, fragmented systems, and a huge diversity of stakeholders. But I’ve always seen those challenges as opportunities for innovation. Technology, when designed right, can unlock new ways of delivering care.

Today, I lead our Innovation and AI initiatives at Light-it. My focus is on exploring how cutting-edge technologies can be applied responsibly to solve some of the industry’s biggest problems. From reducing administrative overhead and clinician burnout to improving clinical documentation and enabling smarter use of data, I’m constantly looking for ways to push the boundaries of what’s possible while keeping compliance and patient trust at the center.

For me, health tech is the perfect intersection of purpose and innovation: you get to experiment with the future of technology, but you also know that every advancement has the potential to make healthcare more humane, efficient, and accessible.

What’s one thing you wish you could change about U.S. healthcare?

I’d love to see more interoperability and the adoption of open, flexible systems across U.S. healthcare. Today, too many providers and platforms operate in silos, which not only leads to inefficiencies but also creates a fragmented, frustrating experience for both patients and clinicians. Every time data is locked within a single system, valuable context is lost, whether it’s a physician missing part of a patient’s history or patients having to repeatedly provide the same information.

If health data could flow more seamlessly and securely across the ecosystem, it would unlock enormous benefits: better coordination of care, reduced administrative costs, improved clinical decision-making, and ultimately healthier, more empowered patients. True interoperability would also accelerate innovation, giving startups and health systems the ability to build on shared infrastructure rather than having to reinvent the wheel each time.

At the core, healthcare should put patients first, and that means enabling them and their providers to access the right information at the right time without unnecessary barriers.

What do you think U.S. healthcare will look like two years from now?

Two years from now, I think U.S. healthcare will look very different. We’ll see a major shift toward AI-enabled workflows and automation. Especially in administrative and clinical documentation, freeing clinicians from routine tasks so they can focus more on patients. Healthcare organizations will increasingly adopt tools that not only reduce the burden on providers but also improve patient engagement and unlock richer, more actionable insights from data. At the same time, trust, safety, and compliance will remain non-negotiable, meaning the solutions that thrive will be those that strike the right balance between innovation and responsibility.

AI is an incredibly powerful force, but its impact depends on how humans guide, test, and validate it before it touches patients' lives. At Light-it, we don’t just watch these trends; we anticipate them. Through our Innovation Lab, we dedicate a team fully focused on exploring, testing, and validating emerging technologies. We run experiments, build proofs of concept, and pressure-test new models so that when clients face new challenges, we’re already a step ahead with proven solutions.

At the end of the day, healthcare is about people. Technology should never replace the human connection; it should empower it. That’s the future we’re working towards: a healthcare system where innovation makes care more human, not less.