Spotlight: Mursal @ Arbora Health

A spotlight is a short-form interview with a leader in health tech. In this spotlight, you'll hear from Mursal Ahmad of Arbora Health.

What does Arbora Health do?

Arbora Health is an AI-native RCM platform built specifically for behavioral health and ABA clinics.

Unlike generic billing platforms, Arbora combines technology with hands-on billing expertise helping clinics improve their clean claim rates, reduce AR days, and tackle complex denial patterns that most in-house teams don't have the bandwidth to solve on their own.

How did you end up working in health tech?

Honestly, I fell into it and never looked back. I started in medical billing over 14 years ago and spent nearly a decade at DrChrono, which gave me a front-row seat to how technology was reshaping the way practices manage their revenue cycle.

From there I moved into director-level RCM roles at digital health companies and eventually launched my own RCM consulting firm. Health tech just keeps pulling me in. The problems are harder, the stakes are higher, and the opportunity to make a real operational impact is everywhere.

How does your role intersect with revenue cycle management (RCM)?

RCM is my role and it's the main focus of my entire career.

As Head of RCM at Arbora, I work directly with behavioral health clinics to diagnose billing issues, build denial management workflows, and drive upstream process improvements so problems don't keep recurring.

ABA billing in particular is incredibly complex — payer-specific modifier rules, same-day service edits, credential-linked billing requirements. My goal is to make sure clinics aren't leaving money on the table because of it.

What do you think RCM will look like two years from now?

More automated, more proactive, and a lot less forgiving of reactive workflows.

AI is already changing how we approach denial prevention and claims scrubbing, and I think the practices and platforms that invest in getting upstream processes right rather than chasing denials after the fact are going to pull way ahead.

RCM teams that learn to work with AI tools rather than around them will be the ones driving real results. The technology is moving fast; the billing complexity in behavioral health isn't going anywhere.